Market Insight-Global Hair Growth Devices Market Overview 2025
Global Hair Growth Devices Market Was Valued at USD 261.33 Million in 2024 and is Expected to Reach USD 420.87 Million by the End of 2033, Growing at a CAGR of 5.50% Between 2025 and 2033.– Bossonresearch.com
The Hair Growth Devices market refers to the segment of medical and cosmetic technology dedicated to the development, production, and distribution of electronic devices designed to stimulate hair growth and treat hair loss conditions such as androgenetic alopecia, telogen effluvium, and thinning hair. These devices typically utilize non-invasive technologies, with low-level laser therapy (LLLT) being the most common, alongside red light therapy, infrared light, and electrical stimulation methods. Devices are available in forms such as laser caps, helmets, combs, bands, and brushes.
Driven by growing aesthetic awareness, an aging population, hormonal imbalances, and rising cases of hair loss in both men and women, this market has expanded globally. Clinical studies and FDA-cleared devices have also boosted consumer trust and adoption. The market spans both professional-use and at-home consumer devices, with a noticeable increase in direct-to-consumer (DTC) sales channels and e-commerce growth post-pandemic.
The global hair growth devices market was estimated to be worth approximately $ 261.33 million in 2024, driven by increasing consumer interest in non-invasive hair regrowth solutions. From 2024 to 2033, the market is projected to grow at a compound annual growth rate (CAGR) of around 5.50%, reaching over $ 420.87 million by 2033. In addition to the rising prevalence of hair loss globally—estimated to affect over one billion individuals—other growth drivers include increasing aesthetic consciousness, expanding disposable incomes, and rising awareness of hair restoration technologies. At the same time, rapid advancements in wearable technology and dermatological research have led to the commercialization of more effective and user-friendly devices, making them more attractive to end users. In particular, the appeal of non-pharmaceutical solutions has gained momentum, especially among younger consumers and those seeking to avoid side effects associated with drug-based treatments.
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Figure 1. Figure Global Hair Growth Devices Market Size (M USD)
Source: Bossonresearch.com, 2025
Hair Growth Devices Industry Chain Analysis
Figure 2. Industry Chain Map of Hair Growth Devices
Source: Secondary Sources, 2025
Driving Factors
Rising Global Prevalence of Hair Loss Disorders
A major driver of market growth is the increasing global prevalence of hair loss disorders. Hair loss is no longer viewed as a rare or isolated issue—it affects a wide range of people across different ages, genders, and regions. Key contributing factors include chronic stress, hormonal fluctuations, poor nutrition, autoimmune responses, and genetic conditions such as androgenetic alopecia. As public awareness of hair health grows, so too does the demand for effective, safe, and convenient solutions, presenting a significant opportunity for manufacturers of hair regrowth devices.
Hair loss can severely impact emotional well-being and self-confidence across all areas of life. Patients experiencing hair loss often feel embarrassed, ashamed, and vulnerable. A 2025 study by the medihair research team involving 450 men facing male pattern baldness revealed a deep-rooted sense of insecurity among respondents. It's not just the hair loss itself—social stigma exacerbates the pressure, especially in the age of social media. Moreover, women tend to prefer men with fuller hair when evaluating potential partners.
In China, it is reported that nearly 250 million people face hair health issues. Poor lifestyle habits—such as increased stress, environmental pollution, unhealthy diets, and hereditary conditions—have worsened these problems, affecting people of all ages.
According to data from the U.S. National Library of Medicine, 50 million men and 30 million women in the United States suffer from androgenetic alopecia. This condition can begin as early as adolescence, with the risk increasing with age; more than 50% of men over 50 experience some degree of hair loss. Among women, the likelihood of hair loss increases after menopause. This broad demographic reach makes the market both lucrative and diverse, capable of meeting a wide array of consumer needs. Consequently, the market is expected to continue growing steadily in the near future.
The Rise of Digital Platforms and Social Media
The widespread use of digital platforms and social media has significantly influenced consumer behavior in the hair regrowth device and hair care market. More people are being exposed to online content, raising public awareness about the causes of hair loss, prevention strategies, and available treatment options. Today’s consumers are better informed about factors affecting hair health, making them more proactive in seeking suitable products. Greater awareness leads to increased demand for hair regrowth products that align with individuals’ specific needs.
For instance, between April 2022 and April 2023 alone, the global number of social media users grew by 150 million—an average of about 410,000 new users per day. This surge accelerated the speed and scale of information dissemination. Hair care brands, dermatologists, influencers, and consumers themselves have all actively engaged in discussions about hair loss. In China, platforms such as Weibo, Douyin, and Xiaohongshu serve not only as marketing tools but also educational hubs. User reviews, before-and-after videos, and expert recommendations have demystified therapies such as low-level laser therapy (LLLT) and red light therapy.
This digital empowerment also fosters a sense of community. Consumers frequently share their hair loss experiences and treatment outcomes, promoting peer learning and building trust in products that demonstrate clear results. These communities—especially active in forums, comment sections, and niche groups—offer emotional support and amplify word-of-mouth marketing for effective solutions.
Rising Demand for Easy-to-Use Solutions
A growing demand for simple and user-friendly solutions is a key driver behind the expansion of the hair regrowth device market. Many consumers prefer non-invasive, easy-to-use alternatives that do not require clinical visits or complex treatments. Devices such as laser combs, helmets, and caps that employ LLLT and red light therapy are often designed for home use and can be seamlessly integrated into daily routines. Their convenience is particularly appealing to busy professionals, the aging population, and tech-savvy younger consumers who seek efficient, low-maintenance solutions for thinning hair or hair loss.
Meanwhile, concerns over the side effects of drug treatments like minoxidil and finasteride are also pushing consumers toward device-based therapies. Although effective for some users, these medications can cause side effects—ranging from scalp irritation to sexual dysfunction—that hinder long-term adherence. For individuals wary of introducing chemical solutions into their bodies, hair regrowth devices offer a safer, more natural alternative. These devices often come with FDA safety certifications and are primarily topical in use, enhancing consumer confidence.
In comparison to surgical options such as hair transplants, regrowth devices are more accessible due to their lower risk, ease of use, and convenience, making them more appealing and acceptable to a broader consumer base.
Growing Aesthetic Awareness
An increasing awareness of aesthetics is fundamentally changing how people approach hair health. Traditionally, solutions for hair loss focused mainly on concealment, such as wigs, hair fibers, or hairstyles designed to cover thinning areas. Today’s consumers, however, are more proactive and results-oriented—they seek treatments that restore and improve natural hair quality, rather than merely hiding the problem. This shift from passive to active care reflects broader cultural and generational changes where appearance is closely tied to self-confidence, social perception, and even professional success.
This trend is particularly pronounced among millennials and Gen Z consumers, who have grown up in an era of social media, video calls, and influencer culture. For this demographic, appearance is not just about vanity; it’s a form of self-expression and personal branding. Hair, being central to facial framing and overall aesthetics, plays a critical role in shaping one’s personal image. Thus, the demand for thicker, healthier hair is closely linked with the rise of non-invasive beauty tech devices that can be easily incorporated into modern lifestyles. Products like red light laser combs and smart helmets are favored because they offer discreet, at-home care with minimal recovery time.
At the same time, shifting gender norms and the rise of the male grooming movement have led to increased acceptance and demand for hair loss treatments among men. Today, men account for a significant portion of the market, whether for over-the-counter products or at-home regrowth devices. As hair loss gains visibility in public discourse—driven largely by influencers, dermatologists, and social media—more men are proactively seeking solutions.
This growing pursuit of aesthetics presents lucrative opportunities for market players. Within the broader context of wellness and self-care, hair care is increasingly seen as part of one’s overall beauty regimen. Just as consumers invest in skincare and fitness, they are now willing to spend on hair tools that deliver tangible aesthetic benefits.
Medical and Dermatological Endorsement
Clinical validation and professional endorsement from dermatologists and trichologists have added credibility to hair regrowth devices, encouraging adoption among cautious or skeptical consumers. FDA approvals or CE certifications reassure buyers about product safety and efficacy, while also enabling sales through medical spas and dermatology clinics. Peer-reviewed clinical studies have confirmed the effectiveness of low-level laser therapy (LLLT) in treating androgenetic alopecia and other types of hair loss, bolstering consumer confidence. Medical validation helps distinguish scientifically-backed devices from gimmicks, contributing to a more robust and trustworthy hair regrowth market.
For example, a 2021 article in the Journal of Clinical and Aesthetic Dermatology concluded that LLLT can improve hair density in both male and female patients with pattern hair loss (PHL). The study found no significant differences in hair density improvements between genders or between comb-style and helmet-style devices, confirming the effectiveness of LLLT equipment across various formats.
Downstream Customer Analysis
(1) Gender
There are various types of hair loss (hair shedding). Hereditary hair loss is known as androgenetic alopecia, also referred to as hormonal hair loss. It can occur in both men and women and primarily affects the scalp, though it may also affect other areas. Hair loss can be inherited from both sides of the family, though maternal inheritance appears slightly more influential. In men, it typically presents as a receding hairline—often M-shaped at the temples—or thinning at the crown, which may merge into a “horseshoe” or “Mediterranean” pattern in severe cases. Women, by contrast, usually experience overall thinning without a noticeable receding hairline. Their parting becomes wider, and they tend to have oily scalps and fine, soft hair.
According to user data from medihair, approximately 85% of men and 33% of women will experience some form of hair loss at some point. Male pattern baldness or androgenetic alopecia accounts for around 95% of male hair loss cases. Males represent about 61% of the demand for hair loss treatments and products. When it comes to hair transplantation specifically, men make up as much as 84.2% of the demand. Dr. Zhou Cheng, Chief Physician of the Dermatology Department at Peking University People’s Hospital, stated that the incidence of androgenetic alopecia is very high—approximately 21.3% of men suffer from male pattern baldness, which means at least one in five men is affected. Among women, the prevalence is around 6%.
(2) Age
With the increasing pace of modern life, many individuals have adopted sub-healthy lifestyles characterized by late nights, sleep deprivation, and high stress. Combined with frequent hair dyeing and poor hair care habits, these factors overload the scalp, leading to dryness, split ends, rough texture, dandruff, and oily scalp—collectively referred to as “scalp fatigue.”
According to Bosley, most individuals with androgenetic alopecia (or male pattern baldness) begin to experience hair loss in their mid-20s. By age 20, about 20% of men have already shown visible signs of hair loss.
New research indicates that in China, hair loss is starting at younger ages than ever before. A 2017 survey conducted by Tsinghua University found that nearly 60% of the 4,068 students surveyed were experiencing varying degrees of hair loss.
As consumers increasingly pay attention to scalp health and sensitive scalp conditions, there has been a notable shift in focus toward hair care and nourishment. Demand for hair care and maintenance has surged. According to AliHealth’s 2017 report “A Fun White Paper on Saving Hair,” post-90s consumers accounted for the largest share (36.1%) of those purchasing hair transplant and hair care products on Alibaba’s retail platforms.
(3) Symptoms
The most common symptom pattern is progressive thinning at the crown. In men, the retreat of the hairline in an “M” shape is common, with 24% of respondents reporting this symptom. In contrast, women’s hair loss usually starts from localized areas rather than the hairline, with only a small proportion (2.6%) reporting a “U”-shaped hair loss pattern.
In addition to hair thinning, 19.8% of participants reported clumps of hair falling out during combing or washing, which may indicate acute stress-related conditions such as telogen effluvium. Furthermore, 13% reported scalp itching, which could suggest underlying skin conditions such as seborrheic dermatitis or psoriasis. A small group (6%) reported shedding more than 100 hairs per day—exceeding the normal daily threshold—while 3.2% reported circular bald patches, potentially indicating autoimmune conditions such as alopecia areata.
Notably, 43.8% of respondents reported no obvious symptoms. This group likely includes individuals in the early stages of hair loss or those unaware of the gradual progression.
(4) Regional Distribution
According to a 2023 medihair survey of 4,284 people worldwide, the three countries with the highest male hair loss rates are all in Western Europe: Spain (44.50%), Italy (44.37%), and France (44.25%). Approximately half of the countries on the list are located in Western regions.
Figure 3. The Top Countries with the Most Bald Man (Percentage of male population thathas male pattern baldness)
Source: Medihair Survey 2023
(5) Common Treatment Methods Used by Consumers
Figure 4. Usage of Hair Loss Treatments
Source: Medihair Statistics and ISHRS Practice Census 2020
The most commonly used treatment method is anti-hair loss shampoo, with 32.6% of respondents having tried some type of shampoo. It is said that even baby shampoos may have a positive effect. The second most common method is scalp massage, used by 13.8% of respondents to combat hair loss. While research in this area is limited, existing studies suggest that scalp massage can lead to thicker hair. It is believed to stimulate blood circulation in the scalp, and some believe it stretches follicle cells, thereby encouraging the production of thicker hair.
11.2% of respondents reported using dietary approaches to prevent hair loss, such as consuming more vegetables, fish, and nuts. Sufficient protein intake supports hair growth. Plant-based proteins—such as those from potatoes, soybeans, and grains—are considered more beneficial to the body than animal proteins like meat, cheese, and eggs. Therefore, a balanced diet that includes these foods may help promote hair growth.
10% of respondents take medications to combat hair loss, while 7% use ampoules or topical treatments. Additionally, 6.2% of respondents use dietary supplements to support hair growth. Nutrients such as zinc, biotin, and vitamins A, B1, B12, D3, and C can strengthen hair and nails. On the other hand, a deficiency in vitamin D may lead to hair loss.
Global Hair Growth Devices Market: Competitive Landscape
According to estimates, the concentration metrics CR5 and HHI for 2024 are 30.17% and 2.10%, respectively, indicating a low market concentration. At the same time, from 2023 to 2025, the CR5 and HHI values are gradually increasing, with a few companies capturing larger market shares. This could be due to technological advancements, brand loyalty, or increased investments in marketing and customer acquisition. The main players in the market currently include: ASHOMRE, Shenzhen Breo Technology, Bosley, CurrentBody, Theradome Inc, Capillus, Peninsula, Nutralla, HairMax, Lescolton, Lumenis, Kiierr, Apira Science, Inc., iRESTORE Elite, Pixie Dust Technologies, Inc., REVIAN, Illumiflow, Ziering Medical, Aderans, Solaris, WONTECH.
Figure 5. The Global 5 Largest Players: Market Share by Hair Growth Devices Revenue in 2024
Source: Above companies; Secondary Sources and Bosson Research, 2025
Key players in the Hair Growth Devices Market include:
ASHOMRE
Shenzhen Breo Technology
Bosley
CurrentBody
Theradome Inc
Capillus
Peninsula
Nutralla
HairMax
Lescolton
Lumenis
Kiierr
Apira Science, Inc.
iRESTORE Elite
Pixie Dust Technologies, Inc.
REVIAN
Illumiflow
Ziering Medical
Aderans
Solaris
WONTECH
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