Market Insight-Global Water Ionizer Market Overview 2024

Global Water Ionizer Market Was Valued at USD 1157 Million in 2023 and is Expected to Reach USD 2168 Million by the End of 2030, Growing at a CAGR of 9.14% Between 2024 and 2030.– Bossonresearch.com

A water ionizer is a device that uses electrolysis technology to decompose tap water into acidic water and alkaline water. This device applies an electric current to the water to decompose water molecules (H₂O) into hydrogen ions (H⁺) and hydroxide ions (OH⁻), thereby changing the pH value of the water and generating water with different acidity and alkalinity. A water ionizer usually includes a water inlet filtration system, an electrolytic cell, an electrode plate, and a control panel. By adjusting the current and voltage, it can generate a variety of types of water suitable for drinking, cleaning, disinfection, and other purposes.

The water ionizer industry has gone through three stages of development and now has a new opportunity.

The earliest electrolysis technology can be traced back to the late 19th and early 20th centuries, when scientists began to study the electrolysis process and its possible application in water treatment. In the 1930s, Japanese scientists first successfully used electrolysis technology to decompose water to produce acidic water and alkaline water. The application of technology during this period was mainly limited to laboratories and small-scale production.

In the 1970s, Japan began commercial production of water ionizers. Due to Japan's emphasis on drinking water quality, water ionizers quickly became popular in homes and small businesses.

In the 1970s, Japanese companies such as Enagic and Nihon Trim began to develop and produce household water ionizers.

In the 1980s, water ionizers also became popular in Asian countries such as South Korea and China. During this period, water ionizers were mainly used for the production of household drinking water and healthy drinking water.

In the 1990s, with the continuous improvement of technology and the reduction of costs, water ionizers gradually entered the North American and European markets.

In the early 21st century, water ionizer technology has made significant progress, including more efficient electrolysis systems, more durable electrode materials, and more intelligent control systems. The application of new materials such as titanium and platinum improves the corrosion resistance and electrolysis efficiency of electrodes, significantly improving the life and performance of water ionizers.

According to Bossonresearch research data, the global sales of Water Ionizers will reach 765,700 sets in 2023, an increase of 12.66%. The global Water Ionizer market has maintained strong sales in the past five years, and after a slight decline in sales growth in 2020, it has continued to maintain a high growth rate of about 12%. In terms of market size, in the global market, in 2023, the global Water Ionizer market sales reached US$1.157 billion. Bossonresearch expects that the downstream market demand for Water Ionizers will continue to be strong, and will continue to maintain a medium-to-high-speed growth trend in the next few years. It is expected that the market size will reach US$2.168 billion in 2030, with a compound annual growth rate (CAGR) of 9.14% (2024-2030).

Table Market Size and Development Trend of Different Types of Water Ionizers (M USD)

Source: Bossonresearch.com, 2024

Key Insights

Southeast Asia: Leading growth rate and huge development potential

Southeast Asia is expected to become the fastest growing region in the global forecast period. The rapid economic development in Southeast Asia has brought about an increase in residents' income levels and changes in consumption concepts. Due to the hot climate and abundant water resources, there is a high demand for clean and safe drinking water. Water Ionizers can provide alkaline water and acidic water to meet the needs of different uses, such as drinking, cleaning and disinfection, which is very attractive in the Southeast Asian market. On the other hand, governments in Southeast Asia have taken positive policy measures to promote renewable energy and a healthy lifestyle, which provides a good policy environment for the expansion of the Water Ionizer market. For example, countries such as Vietnam and Thailand have more policy support in promoting green energy and healthy drinking water.

China: Gradually release demand and keep up with the global pace

In terms of quantity, China's shipments of Water Ionizers in 2023 will be 44,000 sets, accounting for 5.82% of the global market. It is expected that the compound growth rate of China's Water Ionizer sales will reach 12.81% from 2024 to 2030, and the shipment volume will reach 106,100 sets in 2030.

In recent years, China's Water Ionizer market has gradually grown with the improvement of health awareness and the pursuit of quality of life. As a device that can provide alkaline drinking water, Water Ionizer has been welcomed by consumers. However, due to the high technical threshold and production cost, China's Water Ionizer market relies on imports to a certain extent. At present, China's imports of Water Ionizers mainly come from countries with mature technology, such as Japan and South Korea. Imported products usually sell with high quality and advanced technology. China's Water Ionizer export market is mainly dominated by OEM factories, but with the continuous advancement of domestic enterprises' technology and the improvement of cost control capabilities, the export volume has a trend of gradual growth. From the perspective of domestic demand, although the average price of Water Ionizers is significantly higher than that of alternatives such as water purifiers, with the rise of the middle class and the improvement of consumer purchasing power, more and more families are willing to invest in health and high-quality life products, which provides a solid foundation for the continued expansion of the Water Ionizer market.

Driving Factors

Growing demand for healthy drinking water

The rise of the Water Ionizer market is inseparable from people's pursuit of healthy life. With the improvement of living standards, consumers have higher and higher requirements for the quality and health of drinking water. Antioxidant properties are an aspect of electrolyzed reduced water that has attracted widespread attention. Its low negative oxidation-reduction potential (ORP) is believed to help neutralize free radicals in the body and reduce oxidative stress damage to the kidneys. Some studies have shown that drinking electrolyzed reduced water in moderation may improve water metabolism in the body, help the kidneys excrete metabolic waste more effectively, and reduce the burden on the kidneys, but caution should be exercised to avoid excessive drinking that may cause electrolyte disorders. Electrolyzed reduced water is usually alkaline, and drinking it may help reduce the acid burden and regulate the body's acid-base balance, thereby preventing or slowing the progression of chronic kidney disease.

Technological innovation drives

With the advancement of science and technology, the technology of Water Ionizers has been continuously updated and iterated. From the initial basic electrolysis technology to today's nanobubble technology, the water production efficiency and hydrogen molecule concentration of Water Ionizers have been significantly improved, providing solid technical support for the rapid development of the industry. Data shows that the hydrogen molecule concentration of Water Ionizers using nanobubble technology is more than 30% higher than that of traditional electrolysis technology. This technological advancement not only improves the performance of the product, but also enhances the user experience, allowing consumers to enjoy higher quality drinking water. At the same time, enterprises have increased their investment in research and development and continuously introduced new technologies and products. The application of new technologies such as intelligent control systems and multi-layer filtration technology has made Water Ionizers more competitive. Technological innovation has not only improved product quality and performance, but also promoted the cost control and production efficiency of enterprises, thereby promoting the rapid development of the entire Water Ionizer market.

Supported by Scientific Research, Consumer Habits are Gradually Formed

According to internal surveys, China's Water Ionizer industry is in a stage of rapid development. Consumers' awareness and acceptance of such products are constantly improving, and the number of people willing to spend money to try and buy them is also increasing. According to some studies, drinking electrolyzed reduced water in moderation may improve water metabolism in the body, help the kidneys to excrete metabolic waste more effectively, and reduce the burden on the kidneys, but be careful to avoid excessive drinking to cause electrolyte disorders. Electrolyzed reduced water is usually alkaline, and drinking it may help reduce the acid burden and regulate the acid-base balance in the body, thereby preventing or slowing the progression of chronic kidney disease.

As of 2021, researchers from Japan, China, Europe, the United States, South Korea and other countries have published more than 700 papers on hydrogen medical research. Professor Sun Xuejun, the leader of hydrogen medicine in China, said in 2017: "After 10 years of research, we can only be sure of one thing, that hydrogen is indeed effective in treating diseases." Professor Sun Xuejun has made breakthrough progress in the medical research on hydrogen. At present, the research on hydrogen treatment and health improvement involves more than 70 diseases such as cancer and Parkinson's. Many well-known medical research institutions in China, such as Fudan University, Second Military Medical University, and Union Hospital, have participated in the research of hydrogen medicine, and scholars have obtained more than 50 National Natural Science Foundations. Academicians such as Zhong Nanshan have also actively participated in the research of hydrogen medicine. Academician Zhong Nanshan pointed out at the World Thoracic Congress that "hydrogen molecules are mainly aimed at chronic diseases. The most basic is the strengthening effect of anti-oxidative stress, not a simple repair effect, which is conducive to the recovery of the body. The concept is to treat the cause rather than the symptoms."

Online and offline integration expands sales channels

In terms of sales channels, Water Ionizer companies actively embrace the trend of online and offline integration, and carry out marketing and promotion through e-commerce platforms, social media and other channels. The convenience and interactivity of online channels provide consumers with a richer shopping experience, while also reducing the marketing costs of enterprises. Offline physical stores have further deepened consumers' understanding and trust in Water Ionizers by providing professional product experience and services. This online and offline integrated sales model provides strong support for the rapid growth of the Water Ionizer market.

Local Manufacturers Have Emerged and The Gap with International Manufacturers Has Gradually Narrowed

In recent years, thanks to the rapid growth of the scale of China's domestic market, China's local Water Ionizer manufacturers have rapidly emerged in this process, and a group of leading manufacturers represented by Guangzhou Yijian Electric have emerged. However, overall, there is still a gap between Chinese manufacturers and foreign leading companies in terms of technical level, brand reputation, coverage, etc. International leading companies have a long period of technical accumulation and R&D experience in the field of Water Ionizers, and have advantages in product performance, stability and innovation. In addition, foreign leading companies usually have a global market layout, and their product sales and service networks are spread all over the world. In contrast, Chinese local manufacturers are mainly concentrated in the domestic market, and the expansion of the international market is still in progress.

Global Water Ionizer Market: Competitive Landscape

At present, the major global manufacturers include Enagic, Nihon Trim Group, AlkaViva LLC, Life Ionizers, Panasonic, OSG Corporation, Fuji Medical Devices, etc. In 2023, the share of major manufacturers will exceed 53%, and the Herfindahl index, an industry concentration indicator, will be 8.00%. It is expected that the industry competition will become more intense in the next few years, especially in the Chinese, Southeast Asian and Indian markets. With the improvement of consumers' health awareness, Water Ionizer has increased market demand as a choice of healthy drinking water. China, Southeast Asia and India have a large population base and a broad potential market. With the increase of residents' income and living standards, more families can afford water ionizers. Technological progress has diversified the functions of water ionizer products and improved the cost performance, attracting more companies to enter the market. The competition between international brands and local companies in technology and cost advantages has led to an increasing number of market participants and more intense competition. Consumers' awareness and loyalty to brands have increased, which has led companies to invest more in brand building and marketing. The development of e-commerce platforms has made sales channels more diversified, and companies compete for market share through promotional methods and marketing strategies on e-commerce platforms. As market competition intensifies, price wars will become an important means for companies to compete for market share. Companies are trying to attract different consumer groups through differentiated product features and services, which increases market diversity and the complexity of competition.

Key players in the Water Ionizer Market include:

Enagic

Guangzhou Yijian Electric Appliances

Qianshan Water Purification

Panasonic

VWA Water

OSG Corporation

Real Spirit USA, Inc.

Nihon Trim Group

Life Ionizers

Pure-Pro Water Corporation

Tyent Group

KYK

Others

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