Market Insight-Global Camping Air Mattress Market Overview 2022
The Global Camping Air Mattress Market Size Is Projected to Reach US$ 1.477.24 Million by 2028, from US$ 844.48 Million in 2021, at a CAGR of 7.18% during 2022-2028.– Bossonresearch.com
The good characteristics of the air mattress is the core factor driving the camping air mattress market. Because of its adjustable, durable, and easy-to-install features, in addition to being used as an indoor mattress, the advantages of air cushions in camping have become more and more prominent, and have attracted the attention of camping enthusiasts. There is growing interest in air mattresses as an affordable and portable sleeping solution. At the same time, the increasingly popular outdoor camping activities have become the core driving force for the development of the camping air cushion market. With the global economy slowing down or even stagnating, people's work pressure is increasing day by day. Urban consumers look forward to an "overnight utopia" to relieve the pressure of life. In addition, this group of people prefers low-cost travel methods. This has led to more and more people choosing outdoor activities such as camping as a form of leisure.
Figure Global Camping Air Mattress Market Size
Source: Bossonresearch.com, 2022
Driving Factors
Good Features of Air Mattress
The growth of the camping air mattress market is due to its adjustable, durable and easy-to-fit features. Due to its adjustable, durable and easy-to-install characteristics, in addition to being used as an indoor mattress, the advantages of air mattresses in camping have become more and more prominent and attracted the attention of camping enthusiasts. There is growing interest in air mattresses as an affordable and portable sleeping solution. Because they are both environmentally friendly and comfortable, they can be used in a variety of environments and can meet the needs of outdoor camping in a variety of locations. Camping air mattresses have become one of the most popular outdoor sleeping solutions in recent years, and the market size of camping air mattresses has also grown rapidly.
Outdoor activities such as camping are increasingly popular
As the global economic growth rate slows down or even stagnates, people's work pressure is increasing day by day. Urban consumers are more looking forward to an "overnight utopia" to relieve the pressure of life. In addition, this group of people prefers low-cost travel methods. This has led to more and more people choosing outdoor activities such as camping as a form of recreation. According to statistics from Statista, the global revenue of outdoor products in 2020-2021 will be 159.954 billion and 181.235 billion US dollars, a year-on-year increase of 28.3% and 13.3%. According to the European Outdoor Federation (EOG) statistics, in fiscal year 2021, its member companies will spend 6.2 billion euros Sales hit a record, up 19% year over year. On the other hand, people's health awareness and fitness awareness are also increasing. As a professional and recreational activity, camping satisfies the imagination of many people for outdoor sports. Camping's low barrier to entry also makes it easy for crowds to get involved. Finally, the continuous increase in the number of cars per household also provides a guarantee for people's camping activities.
Growing demand for physical activity among millennials
Millennials are the largest consumer group in the market for outdoor interactions such as hiking. Young people have a high demand for new ideas and a low budget for travel, and they are also the main users of camping activities. Hence, the increased participation in this age group drives the demand for camping equipment such as camping air mattresses. According to the U.S. Census Bureau, the youngest millennials are expected to reach adulthood in 2020, making up about 28 percent of the U.S. population and 50 percent of the U.S. working population. This situation is likely to have a positive impact on the growth of the camping air mattress market size.
Growth in total entertainment spending
An increase in per capita disposable income has given consumers more money to support their recreational activities, which has led to increased spending on recreational activities. Total entertainment spending is positively correlated with the total annual consumer spending on entertainment services. If consumers increase their spending on outdoor leisure services, they are also more likely to purchase related equipment and apparel from the industry. According to data from Huajing Industry Research Institute, among the American outdoor sports consumer groups in 2021, high-income consumers will account for 49.6%, middle-income consumers will account for 30.7%, and low-income consumers will account for 19.7%. The consumption level of outdoor sports products Much depends on income level. With the increase in the base of middle-income groups in developing countries, the global outdoor sports market will further expand.
Improvements to camping-related infrastructure
In recent years, in order to promote national fitness, governments around the world have continuously promulgated policies to build and improve relevant facilities and expand the supply of sports tourism products and services. Benefiting from this, urban parks, suburban campsites, and scenic camping scenes have increased, and chain campsites have begun to appear intensively and implement standardized management.
The rapid growth of camping equipment e-commerce channels
E-commerce channels attract many consumers with their convenience and better price advantage. Coupled with the impact of the COVID-19 epidemic, sales through e-commerce channels have achieved rapid growth. Under the catalysis of the epidemic, e-commerce channels for outdoor products such as camping equipment have grown rapidly. According to Statista, the e-commerce market is expected to grow rapidly at a compound annual growth rate of 12% from 2022.
Fast growing tourism
Tourism is growing at a high rate and is expected to drive sales in the camping segment. The importance of tourism in various countries and regions is increasing day by day. In order to attract more tourists, the construction of basic tourism and tourism infrastructure such as road traffic, catering facilities, and tourist hotels in scenic spots and tourist locations is also accelerating. The gradual improvement of infrastructure construction such as campsites has also attracted the attention of various tourism management departments. In travel, camping has become an important choice for living, which makes the market size of camping equipment such as camping air mattresses grow rapidly.
Key Development Trends
Product Upgrade
With the development of cost-effective brands such as Decathlon and e-commerce over the years, low-end and mid-end outdoor products have gradually become popular, and it is expected to release some consumers who have upgraded. When replacing products, the requirements for high-quality product texture and environmental protection will be medium to high. The market for outdoor gear provides space. For example, replace the plasticizer-added PVC material with TPU material. TPU is an emerging organic polymer material. The film produced by TPU has the characteristics of waterproof and moisture permeability, high elasticity, high strength, puncture resistance, abrasion resistance, scratch resistance, aging resistance, and performance in hot environments. Good, compared with polyvinyl chloride (PVC), it is better in feel, scratch resistance, elastic recovery, and the production process can be connected by thermal bonding process, no need to add plasticizer, lifespan is up to 2-3 years, biodegradable and fully recyclable, more environmentally friendly, so it is the best option to replace PVC in the future.
The epidemic has promoted new development in the outdoor market to a certain extent .
From the perspective of mentality, the epidemic has made people pay more attention to their physical health and increase their enthusiasm for participating in outdoor activities and physical exercise-according to the statistics of the American Outdoor Industry Association (OIA), from April to June 2020, Americans participated in outdoor activities. The number of people participating in sports has increased significantly, with running, cycling and hiking seeing the largest increases. In the questionnaire evaluation of five major sports including team sports, fitness, outdoor sports, single sports and racket sports, respondents believe that outdoor sports are least affected by the epidemic restrictions, which can also be seen in the National Fitness Report of SFIA in the United States. By 2020, the national outdoor participation rate will increase significantly by 2.2pct to 52.9%, much higher than the historical level since 2006. From a policy perspective, on the one hand, although the global epidemic situation has been severe since 2020, it has little impact on the demand for outdoor sports in foreign regions. The relevant government measures are mainly to restrict gatherings in public places, with fewer restrictions on outdoor sports, and outdoor sports are relatively Team sports, with less contact between people, are relatively safe. In 2021, governments of various countries have further relaxed the control of the epidemic. Except for certain countries that impose certain restrictions on large-scale outdoor activities and events involving gatherings and contacts, non-aggregating outdoor sports and venues have been basically opened. On the other hand, during the epidemic, in order to prevent the impact of the epidemic on the economy and life, European and American countries generally issued epidemic subsidies to promote consumption. With the rise of e-commerce companies such as Amazon during the epidemic, sellers from production areas such as China provided a large number of cheap prices. Wumart's outdoor products will jointly benefit the outdoor industry.
Demand for greener products
With the improvement of people's awareness of environmental protection, in addition to the environmental protection of daily production supplies and travel methods, people in outdoor activities such as camping equipment are also more willing to pursue environmentally friendly methods and products. In September 2021, Deloitte's survey of 9,500 people in 19 European countries showed that the participation rate of outdoor activities in 2021 was 81%, and 57% of the respondents were willing to pay a premium for the environmental protection of the same functional products.
Twin size is more popular
For outdoor camping, consumers in developed air mattress markets such as the U.S., U.K., Germany, and France prefer low-profile models with twin-size mattresses. These items can be rolled up and stored as a guest bed. Also, some customers prefer to stretch out in the back seat of the vehicle while on road trips.
Global Camping Air Mattress Market: Competitive Landscape
The concentration of the camping air mattress market is currently very low, and the competition in the entire market is very fierce. According to our statistics, the CR5 of the camping air mattress market in 2021 is 12.82%, and the HHI is 0.34%, which is slightly lower than the level in 2020. Key players in the market include Cascade Designs, Inc, Oase Outdoors, Coleman, Intex, Gathr Outdoors Company, Kampa, Sea to Summit, Eurohike, NEMO Equipment, Inc, Big Agnes, AMG Group, Sierra Designs, Sound Asleep Products, Regatta, KingCamp, Exxel Outdoors, LLC, Stansport, Snowpeak, ALPS Mountaineering, VAUDE Sport GmbH and Gear Doctors.
Key players in the Camping Air Mattress Market include:
Cascade Designs, Inc
Oase Outdoors
Coleman
Intex
Gathr Outdoors Company
Kampa
Sea to Summit
Eurohike
NEMO Equipment, Inc
Big Agnes
AMG Group
Sierra Designs
Sound Asleep Products
Regatta
KingCamp
Exxel Outdoors, LLC
Stansport
Snowpeak
ALPS Mountaineering
VAUDE Sport GmbH
Gear Doctors
REI Co-op
JD sport
Lidl Stiftung & Co. KG
Aldi
Decathlon
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