Market Insight-Global Font and Typeface Market Overview 2022

The Global Font and Typeface Market Was Valued at USD 966.46 Million in 2021 and Is Expected to Reach USD 1254.24 Million by the end of 2028, Growing at a CAGR of 3.78% between 2022 and 2028.– Bossonresearch.com

A typeface is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called type design. Designers of typefaces are called type designers and are often employed by type foundries. In desktop publishing, type designers are sometimes also called font developers or font designers.

The global Font and Typeface market was valued at USD 966.46 million in 2021 and is expected to reach USD 1254.24 million by the end of 2028, growing at a CAGR of 3.78% between 2022 and 2028. With the diversified development of people's social needs, the global mobile social industry has entered a period of rapid development, and various new social platforms have emerged one after another, such as community social platforms, vertical social platforms, and pan-entertainment social platforms. The diversified development of the downstream social field will also further drive the development of the upstream font industry market.

Figure Global Font and Typeface Market Size

Source: Bossonresearch.com, 2022

Driving Factors

High user stickiness

Fonts are assets, a single image has a shorter lifespan, and a single font library has a longer lifespan. In the case of non-permanent authorization, the user stickiness of the font library is higher than that of the image library, and the reuse rate of a single font is higher than that of the image.

Increased emphasis on fonts

There is a growing emphasis on typography, and well-executed typography can motivate people to keep reading. Content is the backbone of an engaging inbound marketing campaign. This is important for both retaining customers and attracting new readers and audiences to your business. While the content itself is key, knowing how to place and organize content on your website is also very important. For example, studies have pointed out that the most popular fonts are Verdana, Arial and Comic Sans - and that Courier is sharpest at font size 12, while Arial is sharpest at font size 14.

Driven by the diversified development of downstream social fields

With the diversified development of people's social needs, the global mobile social industry has entered a period of rapid development, and various new social platforms have emerged one after another, such as community social platforms, vertical social platforms, and pan-entertainment social platforms. The diversified development of the downstream social field will also further drive the development of the upstream font industry market.

Relevant policies and regulations continue to improve

The font industry needs a good intellectual property protection environment with strong copyright attributes. In order to promote informatization and digitization, countries around the world are continuously promulgating corresponding regulations to ensure the healthy and orderly development of the font industry market.

Key Development Trends

Genuineization drives the future growth of the industry

At present, the penetration rate of genuine fonts is still low, the entire industry is still insufficient to develop customers, and the customer ceiling is still high. However, with the increase of copyright awareness and the emphasis on intellectual property rights, the willingness and ability of customers to pay are expected to continue to improve.

Font application scenarios continue to expand

With the popularization of computers and the wide application of digital mobile terminals, the impact of multimedia technology on font application scenarios is getting deeper and deeper. With the development of new media technology, the application scenarios of font libraries have gradually changed from traditional publishing and printing to digital printing, film and television advertising, e-commerce websites, games, mobile terminal operating systems (such as smartphone systems), App applications, short videos, etc. Direction expansion, the increase of font application scenarios affects the development of the font market scale. For example, in recent years, the online video industry has developed rapidly, and short videos have developed rapidly as a new form of online audio-visual products. Short videos used by enterprises for publicity and promotion are one of the important potential application scenarios of fonts. With the expansion of online video users, the improvement of users' willingness to pay and the promotion of font culture, the font library industry will usher in a good growth trend.

Continuous integration with artificial intelligence technology

Artificial intelligence is a new technical science that studies and develops theories, methods, technologies and application systems for simulating, extending and expanding human intelligence. The application of artificial intelligence technology in Chinese font library is mainly reflected in the fields of font design and character recognition. In the field of design, artificial intelligence can automatically generate artificial intelligence fonts by learning, reading large amounts of data and artificial intelligence algorithms. In the field of text recognition, artificial intelligence technology can improve the speed and accuracy of text recognition. In recent years, with the continuous progress of artificial intelligence technology, great breakthroughs have been made in the field of OCR. For example, according to the typical implementation cases in the OCR field announced by Tencent Cloud, Bank of Ningbo increased the accuracy of the recognized fields to more than 90% by adopting the smart bill OCR solution created by Tencent Cloud and Tencent Youtu Lab.

The industrial chain continues to extend

As one of the important carriers of information transmission, fonts have a wide range of uses, involving electronic device display, poster design, advertising, packaging, publications, the Internet, new media and many other fields.

The image copyright market is more than twice that of the font market, and the video copyright market is several times that of the image market. The extension from font copyright to image and video copyright market may be an important growth curve. Through the official website of the picture head company, it can be found that its content includes not only traditional picture materials, but also videos, music and even font materials. The core reason is that for customers, the use of text, pictures, music, and videos is often the same. It is undoubtedly convenient if the supplier can provide a package of copyrighted products at a reasonable price.

In the future, with excellent design capabilities, rich customer resources, and advanced font development technology, the products provided by large font companies will not only be limited to fonts, but also include comprehensive font solutions, corporate copyright management services, and font culture peripheral products.

Cross-cultural and international

At present, with the improvement of national aesthetic awareness and the development of economic globalization, cross-cultural and internationalization has gradually become a new development trend of the font industry. In a cross-cultural context, more designers will use non-native language characters for design. For example, in 2014, the Siyuan Black Body Noto Pan-Chinese, Japanese-Korean font family jointly developed by Ac and Google appeared, and in 2018, the Mongolian font family appeared. The black and Japanese versions of Tazugane and Neue Frutiger launched by Na Font have become a font combination covering the global font design. Under the general development trend of cross-cultural font design, changing the operation mode, understanding the font design of different systems, and enhancing the international communication ability of practitioners have become important factors for enterprises in the font industry to maintain their own industry competitiveness, which is of great significance to enterprises in the font industry.

The font industry and artificial intelligence technology continue to combine

Artificial intelligence is a new technical science that studies and develops theories, methods, technologies and application systems for simulating, extending and expanding human intelligence. The application of artificial intelligence technology in Chinese font library is mainly reflected in the field of font design and character recognition. In the field of design, artificial intelligence can automatically generate artificial intelligence fonts by learning, reading large amounts of data and artificial intelligence algorithms. In the field of text recognition, artificial intelligence technology can improve the speed and accuracy of text recognition. In recent years, with the continuous progress of artificial intelligence technology, great breakthroughs have been made in the field of OCR.

Global Font and Typeface Market: Competitive Landscape

On basis of geography, the Font and Typeface market is segmented into North America, Europe, Japan, China, etc. In 2021, Asia-Pacific dominates the entire Font and Typeface Market market, accounting for 34.92% of the entire market size. It is followed by North America and Europe, which account for 30.11% and 27.87% of the overall market size. During the forecast period of 2022-2028, Asia-Pacific will still maintain a CAGR growth of 6.31%, among all markets fastest growing.In 2021, Monotype dominates the Font and Typeface Market with a market share of 28.56%. Other key players in the Font and Typeface Market include: Morisawa, Adobe Inc., Foundertype, Hanyi, DynaComware, Arphic Technology, Envato, Colophon, Dalton Maag, SinoType, Fontfabric, Makefont.

Key players in the Font and Typeface Market include:

Monotype

Morisawa

Adobe Inc.

Foundertype

Hanyi

DynaComware

Arphic Technology

Envato

Colophon

Dalton Maag

SinoType

Fontfabric

Makefont

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