Market Insight-Global Nicotine Pouches Market Overview 2022
The Global Nicotine Pouches Market Size was estimated at USD 1454.08 million in 2021 and is projected to reach USD 9551.53 million by 2028, exhibiting a CAGR of 32.24% during the forecast period– Bossonresearch.com
As the harms from conventional products have become better understood, and tobacco control measures have been put in place, the cigarette market – from which tobacco companies make most of their profits – has started to shrink. To secure the industry’s longer-term future, transnational tobacco companies (TTCs) have invested in, developed and marketed various newer nicotine and tobacco products, including in low and middle-income countries (LMICs).
Since the early 2000s TTCs have developed interests in e-cigarettes (also known as electronic delivery systems, or ENDS), heated tobacco products (HTPs), snus and nicotine pouches. Companies have referred to these types of product as ‘next generation products’ (NGPs) although terminology changes over time.
All of the ‘big four’ TTCs (PMI, BAT, JTI, Imperial Brands) have invested in Swedish-style snus and related products called nicotine pouches, which they have promoted as part of their harm reduction strategies.
Nicotine pouches are similar to snus pouches as they are made to be placed between the lip and gum, and do not require spitting. However, they do not contain tobacco leaf but a form of dehydrated nicotine (with added flavours) and do not need to be kept cold. Nicotine is absorbed into the bloodstream via the mucous membranes in the mouth. The pouches also generally contain plant fibres, flavourings and sweeteners.3 They are not new products and similar oral pouches with contents other than nicotine have been available in Sweden for many years, regulated as food.
TTCs have identified opportunities to market these products in countries where there is either an existing market for snus, or conversely in markets where tobacco snus is currently banned.
According to bosson research, the global Nicotine Pouches market size is projected to reach US$ 9551.53 Million by 2028, from US$ 1454.08 Million in 2021, at a CAGR of 32.24% during 2022-2028.
Figure Global Nicotine Pouches Market Size
Source: Bossonresearch.com, 2022
Key Drivers and Opportunities of Global Nicotine Pouches Market
Consuming tobacco could cause serious health issues such as increased chances of heart disease and stroke, tooth loss, cancers of the mouth, throat, etc. Nicotine pouches help smokers quit smoking, and they are much healthier than smoking. They provide the same satisfaction as smoking. Nicotine pouches are a viable choice and best substitute for people who want to quit smoking. According to data collated by the CDC- Centers for Disease Control and Prevention, in the U.S., most adult cigarette smokers want to quit smoking. All these factors are estimated to fuel the nicotine pouches market during the forecast period.
Nicotine pouches provide several other advantages such as they do not have any expiry date so there is no need to throw away the pouches if not used for longer period; they are available in variety of flavors, which provides options to consumers to choose the taste they prefer; they limit the chances of staining of teeth and lips unlike smoking. All these factors are expected to create significant opportunity for the nicotine pouches market.
Nicotine pouches have certain side-effects such as sore mouth, upset stomach, hiccups, etc. Manufacturers are developing pouches with plant fiber, high quality flavorings nicotine pouches as per the demand from consumers, which in turn is expected to propel the market during the forecast period.
North America to Hold Major Share of Global Nicotine Pouches Market
North America holds a major share of the global nicotine pouches market. Increasing sales of nicotine pouches, especially in the U.S. due to rising consumption of nicotine patches by adult smokers in the country, is a key factor boosting the market in the region.
Competitive landscape
All of the ‘big four’ TTCs (PMI, BAT, JTI, Imperial Brands) have invested in Swedish-style snus and related products called nicotine pouches, which they have promoted as part of their harm reduction strategies. At the same time, based on its strong financial strength, the leading enterprises are constantly expanding their production capacity and market share through mergers and acquisitions, and the industry concentration is rapidly increasing.
The Major Key Players Listed in Nicotine Pouches Market Report are:Swedish Match,Altria (Helix Innovations LLC), JTI Sweden, British American Tobacco (BAT), The Art Factory AB,Imperial Tobacco.
Figure 1. Nicotine Pouches Major Manufacturers and Their Brand Combinations
Source: Above companies; Secondary Sources, Expert Interviews and Bosson Research, 2022
Key players in the Nicotine Pouches Market include:
Swedish Match
Altria (Helix Innovations LLC)
JTI Sweden
British American Tobacco (BAT)
The Art Factory AB
Imperial Tobacco
Rogue
Triumph Pouches
77 Pouches
Nicokickers
Genmist
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