Market Insight- Global Massage Bathtub Market Overview 2025

Global Massage Bathtub Market Was Valued at USD 4,372.49 Million in 2024 and is Expected to Reach USD 5576.21 Million by the End of 2030, Growing at a CAGR of 4.03% Between 2025 and 2030.– Bossonresearch.com

Massage Bathtub refers to a home or commercial bathroom product that integrates hydraulic or air injection systems into a traditional bathtub. It uses water pumps, air pumps, and nozzles to generate directed water flow or bubbles, providing a soaking massage for the body. Massage bathtubs come in various materials, including acrylic, ceramic, cast iron, and inflatable portable versions, and offer a range of functions such as bubble massage, water flow massage, smart control, and temperature regulation. The market includes high-end smart bathtubs (such as models with adjustable nozzles, LED lighting, and temperature control) as well as mid- to low-end economic products, catering to consumer demands for health, comfort, and home living quality. The market’s end applications range from residential bathrooms and backyard outdoor setups to hotel spas, fitness clubs, confinement centers, rehabilitation hospitals, senior living communities, cruise ship rooms, and more.

In 2024, the global massage bathtub market size reached $4,372.49 million, and it is expected to grow to $5,576.21 million by 2030, with a compound annual growth rate (CAGR) of 4.03%. Factors driving this growth include the replacement cycle of aging bathtubs in residential areas in Europe, the U.S., and Japan, along with the increasing rate of fully decorated homes in China, growing global consumer awareness of health and wellness, the demand for rehabilitation therapies driven by an aging population, increased demand for high-end lifestyles, and innovations in smart features (such as red light therapy and app control).

Table: Global Massage Bathtub Market Size and Growth Trend by Sales Channel (Million USD): 2020 VS 2024 VS 2030

Global Massage Bathtub Market: Competitive Landscape

The top five producers—Jacuzzi Brands LLC, Watkins, Bullfrog International, LC, LIXIL Corporation, and KOHLER—maintain their dominant market share, reflecting a highly concentrated competitive landscape. The top five companies' concentration ratio (CR5) indicates a high level of market concentration, with a market share of 42.34% in 2023, projected to increase to 43.31% in 2024 and reach 43.94% in 2025. This demonstrates that despite intense competition, leading companies still wield considerable power and influence in the market. The Herfindahl-Hirschmann Index (HHI), a measure of market concentration, also rose from 4.82% in 2023 to 5.32% in 2024, and is projected to reach 5.50% by 2025, further indicating that a few key companies still dominate. Currently, key players in the massage bathtub market include Jacuzzi Brands LLC, Watkins, Bullfrog International, LC, LIXIL Corporation, KOHLER, TOTO, SUNRANS, Blue Falls Manufacturing, INTEX, Master Spas, JOYEE, Villeroy & Boch, Marquis, Loviaspas, LPI, Inc, ORans, Duravit AG, Strong Spas, Hegii Sanitary Ware Group, Aquavia Spa, Hydro Systems, MEXDA, Whirlpool Center GmbH, MSpa, Gruppo TreEsse, BainUltra, Novellini, WMK, and Signature Hardware. 

Key players in the Massage Bathtub Market include:

Jacuzzi Brands LLC

Watkins

Bullfrog International, LC

LIXIL Corporation

KOHLER

TOTO

SUNRANS

Blue Falls Manufacturing

INTEX

Master Spas

Villeroy & Boch

Marquis

Loviaspas

LPI, Inc

ORans

Duravit AG

Strong Spas

Aquavia Spa

Hydro Systems

MEXDA

MSpa

Gruppo TreEsse

BainUltra

Novellini

WMK

Signature Hardware 

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